Riversong Technology has reached a major milestone in Egypt, celebrating eight years of continuous growth and market presence since entering the market in 2018-2019.

Over this period, the brand has built a strong footprint across organized retail channels nationwide, driven by a focus on product quality, competitive pricing, and a deep understanding of local consumer needs. As Egypt's retail landscape becomes more structured and moves away from gray-market activity, demand for authentic and trusted brands has significantly increased; further strengthening Riversong's position.

Alaa El Shazly, North Africa Regional Director, highlighted the importance of market awareness:

"The Egyptian market has evolved. Today, both consumers and retailers are highly aware and capable of identifying original products versus imitations. This shift has been a key factor in reinforcing trust in established brands."

Alaa El Shazly, North Africa Regional Director

Egypt remains one of Riversong's most strategic and high-potential markets, playing a central role in its presence across more than 20 countries.

Looking ahead, the company is preparing to launch a new generation of products targeting Gen Z, combining premium design with AI-driven features and a broader connected ecosystem, including IoT and emerging digital technologies.

As Riversong enters its next phase in Egypt, the focus is clear: innovation, expansion, and staying closely aligned with the evolving expectations of the market.

Press release: Read the original coverage on Alwafd.